11 EXCLUSIVE BUSINESS IDEAS NOTIFICATION | FOR AN EVENT PLANNING COMPANY, MORE INFO CLICK ON @BUZINESSIDEA.
Do you intend to launch your own event planning company this year? If so, you’re fortunate! Entering the profession now would be highly advantageous, since there is a growing need for event planners, particularly in the aftermath of the pandemic.
New Businesses
Finding a specialized industry to concentrate on, however, is one of the major problems that new businesses encounter. But don’t worry—we’re here to help!
This blog post will provide you with 11 unique niche ideas for your event and planning company that will help you stand out from the competition and draw in more customers. Read on to become motivated!
How Can My Event Planning Company Be Different?
You’re undoubtedly curious about how to market your event as you begin your career in this profitable field. planning company in a distinctive manner, particularly in contrast to other planners in your vicinity. Making sure your firm stands out from the competition is one of the main obstacles you’ll encounter when you launch it. Ultimately, there are numerous more companies that provide comparable services.
Here, having a niche—or several—will be beneficial in addition to It might just be your closest pal!
What in Event Planning Is a Niche?
First things first: could you perhaps clarify what a “niche” is?
It simply refers to a particular market or audience that you target with your services when it comes to event planning. For instance, if you’re a wedding planner with expertise, married couples would be your specialization. Alternatively, if you concentrate more on corporate events, companies that host conferences and meetings would be your specialty.
Why Expertise in Event Planning Are Important
For prospective event planners, it’s crucial to have a specialty for the following reasons:
- Niches can make you as an event coordinator stand out. Having a specialism can let you stand out from the competition and draw in more business if you’re one of several planning specialists vying for the same clients in the same market.
- It lets you concentrate your efforts. You may then directly target your marketing and messaging at your ideal client once you know who they are. As a result, bringing in new clients and making money is far simpler.
- You can earn more money if you have a niche. Your services will probably be more in demand as you’re serving a particular population, and You can therefore charge more for them.
What Is Event Business Planning’s Target Market?
Knowing your target market is a prerequisite for identifying a niche. In a nutshell, this is the target audience that your services are meant to appeal to. If this is your first time defining your target market, this Wix blog post will be quite beneficial!
There are two primary target market types in the field of professional event planning: businesses and consumers. Businesses are organizations that host events; consumers are individuals who employ planners to organize events. There are various subgroups within each group,
Customers
- Couples getting married can hire wedding planners.
- Planners of corporate events are companies that organize conferences and meetings.
- coordinators of social events: baby showers, birthday parties, etc.
- Event planners for celebrities and their lifestyles: red carpet events, award shows, etc.
- Organizers of special needs events – nuptials or other disability-related events
Businesses
- Companies that arrange conferences and trade exhibitions are known as event planners for trade fairs.
- Meeting planners: companies in need of a planner to assist them in organizing conferences or meetings
- Couples getting married can hire wedding planners.
- Planners of corporate events are companies that organize conferences and meetings.
- coordinators of social events: baby showers, birthday parties, etc.
- Event planners for celebrities and their lifestyles: red carpet events, award shows, etc.
As you can see, there are a variety of niches available for event planning. And we haven’t even begun to explore the
11 Reliability-Proven Niche Ideas for an Event Planning Company
Having identified your target market, it’s important to consider possible event planning niches for your business. Here are 11 fantastic suggestions to get you going.
1. Planning a wedding
With $72.02 billion predicted to be spent on weddings in 2022, the wedding business is predicted to soar! The prize pool is quite large. Thus, wedding planning is unquestionably a fantastic choice if you’re trying to specialize in a certain kind of event.
Additionally, there are a plethora of wedding options available, including beach weddings, barn weddings, microweddings, LGBTQ+ weddings, elopements, and hybrid nuptials. The list is endless! If you’re imaginative and possess an
2. Wedding Planning for Destinations
Couples opting to wed in far-flung and exotic locales across the globe are progressively becoming more and more common in destination weddings. Destination wedding planning may be the exact specialty that will propel your business to new heights if you have a flair for event coordination and are enthusiastic about travel!
This niche in particular is wonderful since it gives you lots of opportunity to be creative. As an illustration, you can focus on:
- Locating venues
- arranging for transit
- Organizing food
- Reserving lodging, etc.
Destination wedding planning is therefore something to think about if you’re looking for ideas for an event planning company and want to do something a little different from the typical planner.
3. Organizing Private Events
Do you enjoy organizing events but detest the headache that weddings cause? If so, private event planning could be a great fit for you and your company.
Private gatherings might range from retirement celebrations and anniversaries to baby showers and birthday parties. Furthermore, you have the luxury of choosing your clientele a little more carefully because these kinds of gatherings typically only invite close friends and/or family members. This implies that you can charge more and still keep your workload tolerable!
Additionally, there are a plethora of options for specializing in private event coordination. You might concentrate on social events, business events, or even events for people with special needs.
4. Elegant Event and Wedding Arrangement
Luxury wedding and event planning is an excellent niche to take into consideration if you want to cater to high-end clientele. This sector of the business demands a high level of attention to detail in addition to knowledge of current catering, event decor, and fashion trends.
You should anticipate charging more for your services as a premium planner than the typical planner. But high prices also guarantee access to private gatherings for affluent patrons seeking the greatest of the best. Therefore, this can be the ideal approach to make your company stand out from the crowd and become extremely well-known if you have a flair for luxury and want to collaborate with wealthy clients!
5. Planning Corporate Events
If you enjoy a challenge, specializing in corporate event planning can be the ideal business venture. Because event planners frequently have to organize anything from intimate gatherings to massive conferences, this branch of event planning may be very taxing. You may perhaps even be asked to coordinate several tasks at once.
However, don’t be alarmed by that! Planning corporate events can be very fulfilling as well, particularly when you have experience working with well-known brands. In fact, if an event planner can handle intricate logistics and provide a memorable experience, many businesses are ready to pay a high price for their services.
6. Decoration for Events
The idea that all event planners are also adept decorators is a prevalent one. In actuality, though, hardly everyone possesses this talent. In light of this, event decoration will be a match made in heaven for your company if you’re interested in style events (in addition to planning them) and you believe you have what it takes to make everything appear ideal!
Aside from choosing tablecloths and centerpieces, event décor can also include arranging flowers and other decorative accents. With the growing number of planners on the market, it’s critical to stand out from the crowd with a distinctive style. Additionally, clients won’t have to hire a different vendor for their event thanks to this additional expertise.
7. Designing Floral
Given the importance of flowers to any event, it should come as no surprise that floral design is one of the most sought-after specializations in event planning. Who doesn’t enjoy a lovely flower or arrangement to add some elegance to their celebration, after all? Not to add, this niche goes really well with event décor!
You will hold the official title of International Floral Design Professional (IFDP) upon completion of the Floral Design Course at QC Event School. Making arrangements with fresh flowers for events will be your main task. This specific specialty also entails finding fresh ideas with clients, procuring flowers from nearby marketplaces, and putting together arrangements on-site. It will also be your duty to add flowers to any current décor designs.
8. Online Event and Wedding Planning
Throughout the pandemic, celebrations and in-person get-togethers were temporarily suspended. Rather than using them, people started attending virtual events to ensure that big moments went on as scheduled. This is a trend that will only pick up steam as people get more at ease with the concept of organizing and attending virtual gatherings.
Working with clients worldwide through virtual planning services eliminates the need for you to ever leave your home office. In fact, a growing number of couples are preferring to arrange every aspect of their wedding, from beginning to end, online. Additionally, given the majority of couples already have a broad notion of how they want their big day to look, As a virtual planner, it will be your responsibility to find vendors and develop a timeline that details every stage required to organize a successful event in order to assist them in realizing their vision.
Over the past two years, virtual events have grown a lot in popularity; however, not all planners provide this kind of service. As a result, you may be able to control the local market while also expanding your company’s reach globally!
9. Event and Festival Organization
In today’s world, festivals and live events have grown commonplace. There’s a festival for everyone, whether they prefer music or food! Not to add, there will be a sharp increase in demand for these kinds of events as the pandemic draws to a close.
This implies that this niche is ideal for event planners that enjoy all things artistic and distinctive!
As a festival or live event planner, organizing sizable festivities that appeal to a diverse audience will be your primary responsibility. This could entail anything from coming up with marketing materials and managing logistics on the day of the event to picking the ideal site and scheduling bands and suppliers.
10. Tourism and Travel
As an event coordinator, you have the exceptional chance to assist others in making lifelong experiences. What could be more noteworthy than organizing a particular trip or vacation?
In 2022, travel and tourism events are predicted to see a surge in popularity due to the growing number of individuals seeking to experience new places and activities. There are a plethora of intriguing options available for travel and tourism events, from wine-tasting tours in Italy to safari excursions in Africa!
As an event planner in this field, your duties will include collaborating with customers to develop trip concepts, identifying vendors, drafting budgets, and supervising all the
Make a budget and manage all the preparations that go into the big day. In addition, you’ll be well-positioned to assist your clients in selecting the ideal vacation because you’ll already be familiar with the many locations and activities that are offered!
11. Organizing Promotional Events
If we didn’t include promotional marketing in our list of event planning niches, we would be really falling behind! As a professional planner, you possess the ideal skill set needed to organize effective promotional events for other people, in addition to being a terrific way to market your own firm!
- Anything from a product launch celebration to a grand opening party could be considered a promotional event.
- Organizing an event that will make an impact on participants is crucial. This can include everything from imaginative staging and décor to engaging games and delectable food and beverages.
Ideas for Thinking
With any luck, this post has inspired you to consider new event planning markets for your company this year. Recall that the secret is to identify a niche that complements your background and interests while also requiring no special training. Thus, exercise creativity, diligence, and above all, enjoyment!